Cocacola is recognised as the worlds most valuable brand. Organizational structure of the cocacola company free download as word doc. Coca cola organisation has two operating groups bottling investment and corporate. It also gives insight about the organisation structure and cocacola. Members of senior management and a number of standing committees carry out the decisions of the board of directors. Divisional organizational structure of coca cola company introduction an organization must design its structure wisely since it affects how business is carried out and eventually determining its success. Strategy and structure changes in corporate strategy should lead to changes in an organizations structure that support the strategy. Currently, it has a product portfolio of more than 3,500 beverages and 500 brands. Organizational structure of the cocacola company scribd. Since its inception, the cocacola company has grown to become the largest beverage company in the world. What is the organizational structure of the cocacola.
View and share this diagram and more in your device or register via your computer to use this template. Its the largest manufacturer, distributor and market of nonalcoholic beverage around the world as well as among the largest cooperation in the united states. Download organizational structure of the cocacola company free in pdf format. An effective organisational structure cocacola company background the cocacola company is the worlds largest beverage company, refreshing consumers with nearly 500 sparkling and still brands. An overview of the working and organization of the coca cola company. John, who recently celebrated 20 years in the coca. And because of this the company pushed towards decentralisation in nineties, and even more so recently.
It is a wellknown fact that coca cola company has emerged to be one of the most recognized organizations in the world. The australian based alcohol and coffee portfolios will join the australian beverages team under the leadership of peter west. Founded in the year of 1886, the company has witnessed unprecedented success and incredible recognition in the market of non. For example, in india, decision making has been moved further down to. Todays problem is that by the time companies have designed this kind of structure. Cocacola is controlled through a vertical hierarchy, with decisionmaking authority residing with the companys upper management. This unit 3 organisation behaviour assignment sony and coca cola will help the organisations in implementing new approaches, which will help them in attaining success in the market. Designed by indiana terre haute, dc root glass company alex samuelson, famous.
The organic structure works well for organizations pursuing meaningful and. Use pdf export for high quality prints and svg export for large sharp images or embed your diagrams anywhere with the creately viewer. Cocacola organizational behavior organizational behavior can be termed as the systematic study as well as the careful application of knowledge of how people act in an organization hatch, 2006. Pdf marketing management project on coca cola mian. The cocacola company has a separate international division structure because its international staffs operate separately and in isolation from head office. Cocacola is tall in terms of organizational complexity. Organizational culture of cocacola company analysis.
Introduction an organisation must structure themselves accordingly to the size and nature of their markets. What is the organizational culture at the cocacola. It also moved the regional chieftains closer to their local markets. The criteria can be found in the carbon accounting manual. Cocacola decentralized its organizational structure by cutting half of the staff at its. Cola system, joined cocacoca beverages in september 1998 as region director.
Organizational structure of coca cola company the cocacola company realizes that it needs to be able to meet the ever changing demands of its customers. Cocacola decentralized its organizational structure by reducing the staff to the half at its atlantabased headquarters. According to its website, the cocacola company is led by a chairman and ceo, a president and coo, and executive vicepresident and cfo, and others. Cocacola is dealing with this issue by acquiring and branching out to healthier drink options such as vitamin. This is a study that can be based on individuals or at times groups. Case on the coca cola company introduction an organisation must structure themselves accordingly to the size and nature of their markets.
New structure is in keeping with economic reforms that will make india a single national market. The free cocacola organizational chart sample report has. Orgnisational theory or ot is the amalgamation of many theories and approaches to an organizational study. Pdf organizational structure of the cocacola company free. Divisional organizational structure of coca cola company.
With your download, get the 21 best papers relevant to this one, including 20 top related papers. In 2010, it was announced that in oneyear uk nourishment showcase net incomes. Cocacola case study the global strategy 4646 words 19 pages. The cocacola company is an american beverage corporation that was founded in 1892 in atlanta, georgia. Cocacola amatil has announced changes to its organisational structure to help integrate beverage categories across each of its markets. Coca cola matrix organization structure free essays. The structure and culture at the coca cola company words 4 pages. Weather an organisation be small or large the area of organisational structure and the division of labour within the organisations are extremely important and have been considered to be two of the major stepping stones to flawless business practice. The upper management of the company has the final decisionmaking role while the company. Thus cocacola bottling plant moved in europe and asia with the us army. The cocacola companys organizational structure has the characteristics of two models. Weather an organisation be small or large the area of organisational structure and the division of labour within the organisations are extremely important and have been considered to be two of the major stepping stones to flawless.
The chain of command is crucial to maintaining order in the decisionmaking process. My case study involves analyzing organization structure of coca cola company which is a multinational corporation which produces and distributes soft drinks. The organizational chart of cocacola displays its 475 main executives including james quincey, john murphy and brian smith. It is a product of factors including product market, history, strategy, technology, styles of management, types of employees, and national culture. The cocacola companys structure is a hybrid of both mechanistic and organic models. The company also announced a revised organizational structure for the management team that will become effective from september 1, 2002, when the companys 26 countries will be managed by three region directors. Cocacola has more than 700,000 system employees, including. Coca cola are highly involved in corporate social responsibility, they have a. Organizational behavior within coca cola using models and. This is why the company pushed towards decentralization in the nineties, and even more so recently. Cocacola case study the global strategy cocacola case study the global strategy group b group b executive summary cocacola is currently at the leadership position in the beverage industry and it has been successful through its strong brand image, exceptional outsourcing strategies and efficient supply chain management. The next step is to research the structure and culture at the cocacola company. Discuss about the stratgic management of coca cola.
Vertical expansion along the value chain organizational model hybrid structure mixing elements. The companys portfolio includes 12 other billion dollar brands, including diet coke, fanta, sprite, cocacola zero. The cocacola company is the worlds leading manufacturer of nonalcoholic beverages, with its products being the most recognized brands in the world. In an effective chain, responsibility flows downward, while accountability flows upward, as stated in the business dictionary. The organization is more centralized, but there have been moves to change to decentralization in order to meet the everchanging needs and demands of consumers. During the first quarter of 2001, asia pacific was renamed asia. Cocacolas organizational structure and human resource. Print your org chart in pdf cocacola org chart download your org chart in excel cocacola org chart cocacola org chart with its 37 subsidiaries 38 org charts title name move. Coca colas organisational behaviour mgt201 studocu. Cocacola india today announced a new organization structure in keeping with economic reforms that have the potential to convert india into a single national market. Cocacola india announces new organization structure. Divisional form centralized functional departments bottling investments group big multibillion dollar bottling business owned by the company operations in 5 continents representing. Ccl has today announced changes to its organisational structure and senior accountabilities to further integrate beverage categories across each country of operation.
Pdf the strategic positioning of cocacola in their. Structure, governance, and processes should fit together in a clear, predictable way. Zip file containing the pdf report and an excel spreadsheet containing the cocacola contact info. The new structure also enables its business to be a growth engine for the cocacola.
Certain structural designs work best with different organizational strategies. Reflects comparable currency neutral operating income adjusted for structural items and. Before getting into the detailed analysis of cocacola and its relationship with organizational environment, we will first get the idea of organizational theory. Cocacola organizational chart by elisabeth lechner on prezi.
Cola hellenic bottling company 2018 integrated annual report. Culture cocacola inclusive workplace culture consists of seven core values. Pdf on feb 1, 2019, naama al tunaiji and others published coca cola strategy. Cocacola organizational charts free org chart report. The cocacola companys organizational structure consists of a board of directors, elected by the shareholders, that has final decisionmaking power in the running of the company. The cocacola organizational chart explains the corporate chain of command. Organizational structure and organizational structure and. The organizational structure of cocacola is a decentralized organization of tasks. Organizational structure of coca cola company papers.
The australian beverages team will now incorporate the australian parts of the alcohol and coffee portfolios, under the leadership of peter west. Alcohol and coffee in new zealand, paradise beverages in fiji and samoa. By continuing your navigation, you consent to their use. Daily and routine decisions are made by the line managers at the middle level. Unit 3 organisation behaviour assignment sony coca cola. The coca cola company realise that it needs to be able to meet the ever changing demands of its customers. Add it to your cart and checkout the free cocacola org chart report today. Creating an effective organisational structure a cocacola great britain case study the cocacola company is truly global, and its main product is recognised and consumed worldwide. Coca cola organization understand that it should have the capacity to meet the. Organizational culture of cocacola company according to needle 2004, organizational culture is a representation of collective beliefs, values and principles of members of an organization. The company organises and structures itself in a way that reflects that fact.
People most delight in talking about the cocacola bottle, especially the hobbleskirt bottle. Creating an effective organisational structure a cocacola. The organization structure should be aligned with and derived from the. The organizational structure of cocacola company the cocacola company has a complex form of organizational culture that involves control through a vertical hierarchy.
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